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SWAGGER
Institute

Be Unique
Be YOU! I have been cleaning my storage room. Because we are all wanting to feel lighter after the past year, right. I found a sewing...

Krista
Jan 31, 20233 min read
The Unexpected Benefit of Taking Care of Me
I spent many years just getting through. You all probably know the drill. Busy family with three kids in activities, full time demanding...

Krista
Jan 17, 20233 min read
Embrace the Milestones
One more semester. How scary is that?! Throughout my life I have always been so eager and excited to start the next chapter of my life....

Krista
Jan 12, 20232 min read
You Can Always Start Over
Seriously!!? I had an amazing year end break in my most favorite spot on the planet with my most favorite people on the planet! I came...

Krista
Jan 10, 20232 min read


Small Business Must Advertise to Be Successful "this" Holiday Season...
Clearly, this holiday season will be different than any in recent memory. Can we gather with family and friends? Can we celebrate in a...

Derron
Nov 15, 20203 min read


Selling Successfully During a Pandemic...
Good grief! Can we all agree that this has been a mess of a year? I could list some of the craziness we have seen the past several...

Derron
Aug 26, 20204 min read


Salespeople, Embrace the Opportunity in the M.A.S.K.
And here we go! Well, Kentucky begins the first phase of reopening our economy tomorrow morning. While we are far from where we hope to...

Derron
May 10, 20203 min read


Two words that should guide every manager in today's climate...
Shew, when you think you have seen it all! Maneuvering through the uncertainty of today's business world can be scary, stressful and...

Derron
Mar 24, 20202 min read


Radio and Television Salesperson Paralysis...Move Beyond "Because They May Cancel"
Clearly these are different times. If you are like me, you spent the past few days just trying to get some clarity. It has been...

Derron
Mar 18, 20203 min read


How to Get Out of a Rut...
So, here we are... It's early February and for most of us the weather just plains stinks! In Kentucky we have had very little snow and...

Derron
Feb 9, 20203 min read


It's never OK to be a JERK...
So, this is my shortest blog ever. The title says it all! It is never OK to be a jerk. I think we all want to believe that most people...

Derron
Dec 3, 20191 min read


Why You Should Stop Hiring Sales Managers...
As I was traveling a few weeks ago on a sales training tour, I got asked a question that I find myself thinking a lot about. What do you...

Derron
Sep 26, 20192 min read


Shouldn't We Make the Most of It?
Over the Labor Day weekend, I woke up several mornings in the middle of my Heaven on earth. I woke to the calmness of the waters towards...

Derron
Sep 3, 20192 min read


And Then My Old Friend "Gratitude" Stops By...
How many days do you spend focused on all the things and tasks you must get done? Life is a rat race. Agree? The chaos seems to just keep...

Derron
Jul 1, 20192 min read


What Do Others See When They See You?
On a recent flight I was one of the first to board. As I sat there observing each person as they passed me, I was struck by how few...

Derron
Apr 14, 20192 min read


Stop Asking Unless You Really Care...
Has someone ever asked you a question, but as you began to answer you realized they were not listening? It's frustrating when it happens...

Derron
Feb 17, 20192 min read


The Marci Factor...A Must Read for Anyone Who Deals With People
I deem it the Marci Factor. It's doing business because of someone and not solely because of something. First I should begin by telling...

Derron
Feb 11, 20192 min read


Winter.....The Best Time of Year for Salespeople!
Most people will tell you that spring, summer or fall is their favorite time of year. However, top salespeople know winter is money time....

Derron
Jan 20, 20192 min read


Do You Want to Stand Out from the Competition?
Do you want to be remembered? Do you want to stand out above the mess that is your competition? Here's how... Go be a hand written...

Derron
Jan 13, 20191 min read


Sales Strategy from Hot Dogs and a Chiropractor
Recently, I had brunch at a fantastic little lakeside restaurant in Southern Kentucky. It's called Paradise Point. My family loves the...

Derron
Sep 27, 20182 min read


To Sell More, Stop Selling...
Perhaps I have lost my mind! You might be asking yourself how in the world can this crazy trainer think someone can sell more when they...

Derron
Sep 3, 20182 min read


Life's Short, Make Everyday Gameday!
I was in Nebraska last week working with the Nebraska Broadcasters Association. As I often do when on the road, I woke up early and went...

Derron
Aug 19, 20182 min read
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