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Our Creative Founders.

Derron and Krista realized long ago that there was a similarity between success in sales and fundraising. their talents and passion are very different but their values are the same. Derron found his calling in motivational speaking and that translated into helping others find their passion and be more successful in their jobs and lives. When Krista came on board, they realized that they could expand services to include nonprofits and contribute to the success of human services across the United States.

Get to know Derron

phone: 270-646-7279


Derron is the President and Founder of the Swagger Institute. The Swagger Institute specializes in sales and leadership training, motivational speaking and business and nonprofit consulting. Derron is the founder and partner of The Ten Minute Trainer Network, the industry’s leader in broadcast training.

Get to know Krista

phone: 270-792-2953


Krista is the visionary founder of Golden Rule Fundraising, a division of the Swagger Institute. With a wealth of experience in fundraising, grant writing, and nonprofit consulting, Krista identified a pressing need for her expertise in communities grappling with increased demands amidst the pandemic.

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