Swagger Institute

Recently, I had brunch at a fantastic little lakeside restaurant in Southern Kentucky. It's called Paradise Point. My family loves the hot dogs, but I love the breakfast! Most of all, I love the spirit of this place. I love the way it makes me feel, and I love the conversation with owners, Sebrina and John. John used to be a very successful chiropractor before giving it up for artwork and hot dogs. On our most recent trip, we ended up sitting with John and sharing storie

Perhaps I have lost my mind! You might be asking yourself how in the world can this crazy trainer think someone can sell more when they stop selling. Well, here's how... Experience has shown me that way too many salespeople spend too much time trying to peddle their own product and forget to focus on the needs of the client. If we will begin to seek instead of sell we will be much better positioned to do business. So when I say to stop selling, I am actually suggesting t